SMS marketing has so much potential, but you cannot take advantage of it if you do not have subscribers. It is not enough to simply promote your campaign and spread the word; you need people to opt in. This is because texting is a permission-based medium, so you cannot send out any text messages to non-subscribers. The following are a few ways that you can motivate people to join your program so you can reach your goals.


Target the right group of people

If you’re been an old fashioned burger joint, but trying to get vegans to sign up for your list, then you’re wasting your time. Make sure all your text marketing promotions are geared towards people who will find them valuable. For example, if you sell some sports drinks, post a big sign at an athletic event. It’s not about how many people are on your list, it’s about how qualified they are.

Make your Message Valuable

What is the value that you can offer them, if they opt-in and sign up with you? It should involves the offers, quality and trust for buying the product that your subscribers are interested in purchasing with you, then they’ll find a value and more likely to sign up with you.

You can focus on sending discount related message, because it’s convenient and money-saving way to receive offers.

Keep it short

When you’re offering something of value, be short with valid information. 160 characters of text message may not be enough to send complete offer information. But it is enough to create a clear and interesting offer that encourages the receiver to opt-in with you. Make sure your message contains straight forward call action.

Send SMS at the right time

While most people read SMS instantly, most of them don’t react on your SMS during the work time, morning rush. Make sure you that you know what group you are targeting and connect with them on their time frame, not your own. When they receive SMS, they should feel it as productive, but not some scrap seller’s SMS.

Offer a great incentive

Let’s be clear, 10% off is not a great incentive. It’s great as an everyday promotion, but for your text marketing list, uses something that seems exclusive, and offers great value to the new subscriber. For example, “Text to Win” is always a great incentive.


Once you know what group you are targeting, think of all the possibilities to reach them, not only SMS, and make sure that you have opt-in form there.
At SMS Me Now, We’ll be happy, when you’re happy. Talk to us for more possibilities for your campaign.